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United implements the
Touchstone Energy brand in many ways and utilizes co-branding in all
advertising. United has a strong local presence in the areas it
serves. Through charitable donations and goodwill advertising, As one of
more than 635 electric cooperatives participating in the Touchstone
Energy brand, United
adheres to the four core values of integrity, accountability, innovation
and commitment to community.
United's involvement
in Touchstone Energy includes:
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Implementing the
Touchstone Energy logo in all community ads, sponsorship ads and in
every press release.
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Using the Touchstone
Energy logo to attract attention at community events and fund-raisers
such as the Johnson County and Hood County Relay for Life events
benefiting the American Cancer Society and the Light of Hope,
sponsored by Erath County (CASA) Court Appointed Special Advocates.
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Co-branding during
sponsorship of local events such as the Goatneck 100K Bike Ride,
presented by the Cleburne Jaycees for the last 17 years, a
fund-raising concert featuring Grammy-nominated country singer Pat
Green, the Somervell County PRCA Rodeo and several rodeo events in
Stephenville — the cowboy capital of the world.
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Co-branding and
offering education about Touchstone Energy during United special
events, such as the scholarship banquet, business expos, the annual
meeting and the community health fair.
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Co-branding the
Touchstone Energy logo on employee uniforms, ball caps, promotional
items and Web site.
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Bringing the
Touchstone Energy hot air balloon and cold air display balloon to
United's Annual Meeting.
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Providing Touchstone
Energy-branded National Child Identification Program kits to 2,500
children and securing a photo opportunity with AFCA Executive Director
Grant Teaff.
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Distributing the
Discovery Channel Get Charged! education kits.
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Marketing personnel
attend national Touchstone Energy conventions such as the New and
Emerging Technologies Conference, the Lowe's Home Improvement Day
forum and the Wal-Mart Energy Forum II.
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United's General
Manager/CEO and Communications Director are both members of the Texas
Touchstone Energy Managers' Council.
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